It seems like Skechers has joined Vibram in the hot seat this week! Their claims that their shoes will help people lose weight, build muscle and get in shape have gotten them in big trouble with the Federal Trade Commission to the tune of $40 million dollars!
David Vladeck, director of the FTC’s Bureau of Consumer Protection, shared the following in a statement regarding this case: “Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health. The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.” Yikes! Also, according to the FTC, Sketcher “cherry-picked” results from studies to substantiate their results.
Skechers doesn’t seem overwhelmingly bothered by all of this. They stand by their ads and “believe its advertising was appropriate.”
On top of all this, a woman from Ohio is suing Skechers because she believes she developed stress fractures in her hips from using their shoes.
Overall, not a happy day for Sketchers. The bottom line for me as a podiatrist is wear shoes that support your feet and get out there and exercise! A fancy pair of shoes is going to do you no good unless you get out there and move. 🙂
If you are looking for a podiatrist in the Sarasota-Bradenton area, please schedule an appointment with Dr. Lasday right away for a thorough and professional evaluation, either in his Bradenton Podiatry office or Sarasota Podiatry office.
Photo courtesty of Coolcaesar.